I think a more dimensional note on what Valentine's Day really is includes the overarching and blatant commercial and consumerism. Yes, as in people being fooled into thinking they want and need to buy pink and red trinkets, cards, chocolates to verify their love. Otherwise for those who can afford it, the bar is raised and epitomies of materialist extravagance take the form of precious stones, metals and gems. I suppose nothing says "I love you" than a blood diamond! The occasion also perpetuates the status quo by the assumption heteronormative gender roles. One answer to this has been a paperless online options such as Outgreetings.com
However, to celebrate love any day of the year is a beautiful expression that I think should be encouraged! I like to think of this as an opportunity for a creative and critical response that includes an environment friendly approach. Below are suggestions for how to manifest these concepts into genuine and thoughtful gestures as an alternative to "buying in" to the Valentine's Day extravangza. Personally, I mailed the (very dark and witty, If I may say!) ones I made out to friends! Yes, through the post - snail mail as its called.
-draw subversive cartoons and images on cards made from recycled paper
-spark ideas of your own by taking suggestions from sites like Craftzine.com where you can check out the Subersive Vantine Cross Stitch patterns!