How To Mind Reducing Your Eco-Footprint

Each morning (afternoon or night), we rise to the blessing, opportunity and challenge of a new day. Throughout each one that is given to us is a myriad of choices made sometimes but mostly unconsciously or absent-mindedly. I try and take the time to remind myself that reducing one's ecological footprint requires a conscious effort and is imperative to our healthy survival! Currently I am making an effort to specifically reduce my daily water footprint by taking less and shorter showers and by turning off the tap when doing the dishes and brushing teeth. To have this process of ecological personal activism at the forefront of reasons for our behaviours, it is important to understand the discourse around this topic. As taken from the Global Footprint Network site, where more info and FAQ's can be found, here are some useful terms with brief explanations from the glossary. Maybe spending as much time in barefeet as possible is a conscious start!

my dirty foot directly after departing Antigonish, Nova Scotia's Evolve Music Festival!

Consumption Footprint : The most commonly reported type of Ecological Footprint. It is the area used to support a defined population's consumption. The consumption Footprint (in gha) includes the area needed to produce the materials consumed and the area needed to absorb the waste. The consumption Footprint of a nation is calculated in the National Footprint Accounts as a nation's primary production Footprint plus the Footprint of imports minus the Footprint of exports, and is thus, strictly speaking, a Footprint of apparent consumption. The national average or per capita Consumption Footprint is equal to a country's Consumption Footprint divided by its population.

Ecological Footprint : A measure of how much biologically productive land and water an individual, population or activity requires to produce all the resources it consumes and to absorb the waste it generates using prevailing technology and resource management practices. The Ecological Footprint is usually measured in global hectares. Because trade is global, an individual or country's Footprint includes land or sea from all over the world. Ecological Footprint is often referred to in short form as Footprint (not footprint).

The Greenwashed Consumer

In the wake of the world-wide climate change crisis and the relatively popular resurgence of eco-consciousness, consumer dollars are being taken advantage of once again. Even while living on less or on a pattern of down-shifting, consumer choices are made sometimes inevitably. Just as much careful thought as reading ingredients for an allergy must be put into analysing what products we buy and what companies we support. In other words we have to start deeply caring about eachother and the environment in a crucial and fundamental sense just as we would look out for the best interests of ourselves. The latter point is a skill that many people in today's world have not shown difficulty in exhibiting.

Greenwashing is the act of advertising, marketing and packaging a product with the guise that with purchasing it not only are you making the ecologically responsible choice but in fact saving the environment more than if you had not boughten it. One example can be heard on a recent Mercedes/Benz commercial which literally exclaims: "you can't afford not to have one!" I examined a specific example of this in an old post called "Fur Is Bullshit" which critiqued the greenwashing techniques employed by the Fur Council of Canada in their latest controversial ads. This is exemplified by the slogan "Fur Is Green" (which of course, its not). Greenwashing may be said to have a close linkage with the term "eco-chic" and its rampant manifestations.

It is often difficult to tell the difference between products that harm the environment on a lower scale of impact than others. One hint is that if a company is large and if it sells other "non-eco" products then they are likely to greenwash (think Clorox's line of "green works" household cleaning products). I think it's important to think "Is this necessary?" before making a purchase of any kind. Coupled with public activism, protest and collective forms of making a difference, it must begin and include an individual level of consciousness. I am talking about daily habits on the smallest level to the point of avoiding that afternoon coffee if you've forgotten a reusable mug. We are all on different levels of environmental consciousness and at varying stages of acting on that awareness. Some may be coming to the realization that it is possible to live without the newest brand and fragrance of deoderant....or without deoderant at all (at least the kind that is packaged and bought in a store).

There was a recent post by George Monbiot which I feel is a poignant and explanatory deconstruction of this recent "eco-everything" phenomenon, which since it is a part of capitalist society, has been used to manipulate people into spending their dollars in the Marketplace. Furthermore, propogating the status quo's definition of progress.

"[C]onsumerism is a totalitarian system: it permeates every aspect of our lives. Even our dissent from the system is packaged up and sold to us in the form of anti-consumption consumption, like the “I’m not a plastic bag” which was supposed to replace disposable carriers but was mostly used once or twice before it fell out of fashion, or lucrative new books on how to live without money.

Orwell and Huxley proposed different totalitarianisms: one sustained by fear, the other partly by greed. Huxley’s nightmare has come closer to realisation. In the nurseries of the Brave New World, “the voices were adapting future demand to future industrial supply. ‘I do love flying,’ they whispered, ‘I do love flying, I do love having new clothes … old clothes are beastly …We always throw away old clothes. Ending is better than mending, ending is better than mending’”(7). "

The easy way to cope with this reality is to be cynical. It often seems like the "blazes of glory" descent of humanity (i.e. Brando actively degenerating in the chaos of Apocalypse Now!) is held in favour over repair, recycling and regenerating the ecosystem. Natural disasters and other environmental effects are not only impacting people significantly around the world but are causing millions of deaths (by the 100,000's in Haiti alone!). Cynicism and accepting the current direction of our fate will not only lead to more deaths and violations of human rights but also to ecological catasptophe. We must adopt a hyper-awareness when it comes to our lifestyles on a public and private level. Our ecological footprint includes our consumer choices. At the very least do not let yourself fall into the greenwash trap - support that it is "always in" to live green instead of look it.

A few texts I recommend that support the related "myth of progress" include:

A Short History of Progress - Ronald Wright

Ishmael - Daniel Quinn

Eco-Footprint of Food is the Key to Saving the World!!!

Ecological Footprint: Measures human impact upon the environment - how much space or productive land is needed to support an individual's lifestyle. The larger the footprint the more impact the individual has on the Earth.

Ok so it is important to first acknowledge that we all impact each other and everything by every choice we make, conscious of it or not. This is really at the heart of thinking of the ecological footprint simply as the consequences of our actions on the environment. One of the main factors surrounding all this is where and how we come to acquire the food on our plate and what we choose to eat. The current industrial food system is perpetuating that the lack of choice we have when it comes to how our food is grown, processed and transported and is responsible for a number of environmental effects.David Suzuki is pretty much the best Canadian ever. One reason is that he highlights the importance of the "ecological footprint of food" in his latest publication David Suzuki's Green Guide (printed on forest friendly paper of course!). According to Suzuki, one of the most environmentally sensible ways you can cut down on your ecological footprint is by being aware of what you eat. He goes into depth about them in Chapter 3 of his Green Guide:

"Producing meat uses vast volumes of water"

"the amount of grain fed to livestock in the U.S. could feed about 840 million people on a plant-based diet"

"By eating a local, organic, and predominately plant-based diet you can reduce the ecological footprint of the food you eat by as much as 90%"

"Compared to plant protien, red meat is responsible for 6-20 times the land use, 5-17 times the water pollution, and 5-25 times the water use "

It is all about the realization that you have the power to directly influence the demand for alternative choices that will help to create a new food system. One with less impinging on the lives of animals and lowering the level of violence. One with the potential for more equal distribution of food throughout the world. One that is sustainable: creating healthy bodies and healthy local food economies.

"Eating is an agricultural act, a biological act, a social act, an economic act, and a political act. With every meal you can vote for the food system that you would like to see".

Find out how productive and easy it is to think about these simple choices which literally effect the world - Drastically Lower Your Eco-Footprint of Food by:

1. Eating less meat, eggs and dairy products
-the most environmentally damaging foods that people consume!

2. Choosing Local Food
-this reduces "food miles" which is the energy used to transport food far distances and back so as to be produced

3. Buying Organic Products
-avoid synthetic pesticides, fertilizers, hormones and antibiotics

4. Whole Foods Over Processed Foods
-whole foods consist of fruits, vegetables, grains, legumes, nuts, seeds and beans that have not been extensively processed or refined

5. Consuming Fewer Calories
-higher quality whole foods with a lower consumption quantity

6. Avoid Bottled Water
-the bottles themselves are made of plastic that is energy and water intensive to make
My favourite one David Suzuki Nature Challenge is "Meat-Free-Mondays", encouraging meat eaters to cut out meat one day a week to acquire a perspective. This challenge especially illustrates how easy it can be and how much there is to learn about how even one meat-free day can help you reduce your ecological footprint. (Yes, this challenge is for YOU!)